Coming Soon to the App Store

Friður

/ˈfrɪː.ðʏr/ — peace & beauty in Icelandic

Everything you need to experience Iceland — live weather, aurora forecasts, curated places, smart trip planning, and an AI companion who knows the island like a local.

Download for iOS Meet Fríða

Explore

Everything at your fingertips

Iceland is extraordinary.
Your travel app should be too.

Real-time data, smart recommendations, and tools that make the difference between a trip and an experience.

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Live Weather

Hyper-local conditions everywhere. Wind chill, precipitation timing, golden hour, and 6-hour forecasts for every region.

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Aurora Forecasts

Real-time Kp index, solar wind speed, cloud cover, and probability estimates. Know when and where to look.

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Road Conditions

Every route updated live. Ice warnings, closures, wind alerts, and smart detour suggestions.

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Curated Places

Handpicked waterfalls, hidden hot springs, black sand beaches, and the restaurants guidebooks miss.

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Volcanic Activity

Live earthquake data, volcano monitoring, and eruption alerts. Stay informed about Iceland's natural forces.

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Icelandic Translator

AI-powered pronunciation. Hear exactly how to say place names and common phrases like a local.

Day 1 — Friday

Golden Circle Adventure

Thingvellir → Geysir → Gullfoss → Secret Lagoon

Day 2 — Saturday

South Coast & Waterfalls

Seljalandsfoss → Skógafoss → Reynisfjara → Vík

Day 3 — Sunday

Glacier Lagoon & Diamond Beach

Jökulsárlón → Diamond Beach → Svínafellsjökull

✨ Fríða suggests: Swap Day 2 and 3 — better weather on the south coast Sunday

✓ Itinerary updated! Route optimized for weather.

Smart trip planning

AI-powered itineraries that adapt to Iceland

Tell us your dates, interests, and travel style. Our customized engine builds optimized day-by-day itineraries around your preferences — then keeps improving them.

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Preference Engine

Waterfalls or hot springs? Photography or adventure? Your trip, your style.

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Real-Time Adaptation

Weather changes, road closures — your plan adjusts before problems happen.

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Route Optimization

Respects driving times, daylight hours, and logical flow. No backtracking.

Hit the road

Road Trip Mode.
Fríða rides shotgun.

Fríða becomes your narrated guide. She points out landmarks, warns about conditions, and tells the stories behind every place you pass.

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Narrated Points of Interest

Audio descriptions of waterfalls, mountains, and hidden gems as you drive past.

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Ahead Alerts

Wind warnings, icy patches, single-lane bridges — warned before you get there.

Seljalandsfoss

Skógafoss

Reynisfjara

🇮🇸Fríða

"Coming up on your left is Seljalandsfoss — one of the few waterfalls you can walk behind. Park in the lot ahead."

Travel together

Share the adventure. Plan as a team.

Invite travel companions, share discoveries, and build a trip everyone will remember.

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Co-Trips

Everyone sees the same itinerary, gets real-time updates, and can suggest changes. One trip, perfectly synchronized.

✓Shared itinerary with live updates

✓Everyone gets road & weather alerts

✓Suggest changes, vote on plans

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Mood Boards

Save places into beautiful collections. Hot springs, waterfalls, restaurants — organize your Iceland wishlist your way.

✓Custom boards with your own style

✓Auto-suggested hidden gems

✓Share boards with travel partners

Meet your guide

This is Fríða.
Your AI travel companion who knows Iceland like a local.

Talk to her by voice or text — anytime, anywhere. She checks live weather, knows your plans, monitors roads, and gives real advice. Like a knowledgeable Icelandic friend in your pocket.

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Voice Conversations

Speak naturally with Fríða in her warm Icelandic accent.

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Live Awareness

She knows weather, aurora, roads, and what it means for you right now.

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Knows Your Trip

Ask what's next, get nearby suggestions, or reroute when weather changes.

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Proactive Suggestions

"The clouds are clearing at 11pm — best shot at northern lights this week."